Research/Insight
Ahrefs
Where it fits in marketing work
Competitor backlink, keyword, and AI-citation (Brand Radar) research
Keyword ResearchKeyword and content-gap research backed by backlink index data
Link BuildingBacklink index and outreach target identification for link building
The essentials
Starting price$29/mo (Starter, launched Jan 2026); $129/mo (Lite)
Free tierLimited free Webmaster Tools only
RegionGlobal